Thursday, July 29, 2010

The Mighty Rise of the Food Revolution

by Michael Pollan, article reproduced on AlterNet from The New York Review of Books. 

This is an excellent, in-depth, essay exploring the disparate elements that seem to be coalescing around something that the author identifies as a food movement, and he examines its potential significance for changing American culture
It makes sense that food and farming should become a locus of attention for Americans disenchanted with consumer capitalism. Food is the place in daily life where corporatization can be most vividly felt: think about the homogenization of taste and experience represented by fast food. By the same token, food offers us one of the shortest, most appealing paths out of the corporate labyrinth, and into the sheer diversity of local flavors, varieties, and characters on offer at the farmers’ market.

Put another way, the food movement has set out to foster new forms of civil society. But instead of proposing that space as a counterweight to an overbearing state, as is usually the case, the food movement poses it against the dominance of corporations and their tendency to insinuate themselves into any aspect of our lives from which they can profit.