The author is worried about instant, shallow activism that may substitute for long range strategic thinking that is necessary to really change the neighborhood and the world.
This old school journalist...is...leery of social media. Like the youth who drive it, there's a flighty, faddish feel to viral jornalism. It's a bittersweet sphere where tweets, pings and postings dictate the relevance of information. Its news in a hurry for hurried people conditioned to sound bites and under 500-word summaries. Social media can instantaneously motivate millions to action but that figurative moment also allows people to superficially adopt a cause or respond to a crisis without really understanding or addressing root causes or the bigger realities of societal issues.