Once again we are witness to the transformation of a celebration of youthful prowess and athletic abilities into a grand opportunity for corporate exploitation. Very little happens any more that doesn't serve corporate/ financial interests. The all encompassing system corrupts everything it touches, and its touch seem to reach everywhere.
Human sporting talent and achievement? Inspiration? Yes, that’s the Olympic spirit – or rather what’s being exploited to the hilt by corporate sponsors, backed by new laws, when London 2012 opens in 25 days.