The aims of information warfare are to use discourse to influence populations across the world and to establish a total monopoly on the flow of information, the perceptions of audiences, and the discursive processes shaping the modern world. At its basis power and relationships are being realized through mass media communication.Nazemroaya provides an excellent examination of the appearance of (non-NATO) competing sources of information provided especially by Russia Today (RT) and to a much lessor extent by Iran's Press TV and Chinese Central Television (CCTV).
The messages and ideas that the mass media transmit through mass communication are constructed by those that control the media and, in succession, used by them to construct the perceptions of audiences. Since what the majority of people in most modern societies know is heavily shaped by the mass media, the mass media is used to lead audiences into forming certain opinions and to make their decisions on the bases of those opinions.
I've long argued that control of media by capitalist directors is a major factor in their self-serving class rule and all the associated problems ranging from social injustice to wars. The news coverage and analysis from these alternative national media are very helpful in breaking down the propaganda-fueled news reports from Western mainstream media. However, what is crucially needed is news media run by ordinary working people. Media representing various sections of the capitalist world can be helpful in contests between rival capitalist gangs, but they still represent interests of the One Percents.