Meyssan proposes a very interesting, hopeful argument that the world of ruling class propaganda has changed, and changed for the better. He reviews the early, successful history of war propaganda starting in 1915 when the British issued the infamous Bryce Report on German war crimes to enlist their population in a war against Germany, and continues with such efforts during WWII. He argues that the present proliferation of alternative sources of information has radially changed things. I think he is referring to the internet and the access it gives to people all over the world, to TV media networks like RT, and such journalists as Pepe Escobar, that are independent of Empire control and accessible in the US.
Barack Obama and Benjamin Rhodes , John Kerry and Richard Stengel act only in the short term. Their propaganda convinces the masses for only a few weeks and then helps create revulsion when the people understand they are being manipulated. Unwittingly, they undermine the credibility of the state institutions of NATO who consciously relay them. They forget that the propaganda of the twentieth century could only succeed because the world was divided into blocks that did not communicate with one another, and this monolithic principle is incompatible with the new means of communication.