In this cartoon I think the Gustafson is mostly referring to people in the One Percent who already have so much stuff that they are looking to space travel out of sheer boredom and another way to spend their money. Although they've recently had a few mishaps and a "tough day", it looks like these capitalists will push ahead--especially with so much money already invested and so many space travel deposits from millionaires in their pockets. Of course, we in the Ninety-Nine Percent are not forgotten in this campaign to consume: although we don't have any money, we are urged to be good citizens by shopping with credit cards.
