Wednesday, December 24, 2014

‘Noche de los Shoppings’ and Other Terrifying Consumeristic Niceties

Click here to access article by Adam Corl from The Bubble (Argentina).

Here we get a taste of what Christmas shopping is like in Argentina.
In addition to being a gross misuse of a gerund, a “shopping” is a mall. Malls have gifts – you need gifts. Do the math. Night of the Shoppings is the Argentine answer to the North American “Black Friday”. This is about as close to finding something “on sale” as you can get in a place that is notoriously harsh on importing anything you might want.

For a few hours every year, malls are turned into capitalistic hellscapes. Full of loud music, horns, wistels, and employees in terrifying elf costumes. There are actual sales that occur on top of “happy hours” which are intense sales periods for specific stores that get yelled out over loudspeakers and last for about 5 minutes....