Sunday, August 28, 2016

The Happiness Industry by William Davies review – why capitalism has turned us into narcissists

Click here to access this book review by Terry Eagleton from The Guardian
In our own time, the concept of happiness has moved from the private sphere to the public one. As William Davies reports in this fascinating study, a growing number of corporations employ chief happiness officers, while Google has a “jolly good fellow” to keep the company’s spirits up. Maybe the Bank of England should consider hiring a jester. Specialist happiness consultants advise those who have been forcibly displaced from their homes on how to move on emotionally. Two years ago, British Airways trialled a “happiness blanket”, which turns from red to blue as the passenger becomes more relaxed so that your level of contentment is visible to the flight attendants. A new drug, Wellbutrin, promises to alleviate major depressive symptoms occurring after the loss of a loved one.