It affects everyone. Generally speaking, the more media literate (familiar with how the media operates), the more educated, the more critically thinking people are, the less likely [they are] to be swayed by it. People who just have more opportunity to think and evaluate information and who have access to more information and to different kinds of media are less likely to be so directly influenced.
We’ve lived so long under the spell of hierarchy—from god-kings to feudal lords to party bosses—that only recently have we awakened to see not only that “regular” citizens have the capacity for self-governance, but that without their engagement our huge global crises cannot be addressed. The changes needed for human society simply to survive, let alone thrive, are so profound that the only way we will move toward them is if we ourselves, regular citizens, feel meaningful ownership of solutions through direct engagement. Our problems are too big, interrelated, and pervasive to yield to directives from on high.
—Frances Moore Lappé, excerpt from Time for Progressives to Grow Up