The mental environment therefore is a place where elite forces cross swords in winning over hearts and minds (read impulses and impressions) and where activists can have a counter influence. People talk. Errors get through. Interpretations go wrong. New communication platforms suffer temporary democracy.
An important tool in the activist’s arsenal is to go for the jugular. Call murder murder and genocide genocide. Call it displacement, extermination, and a war crime when that is what it is and name the exploiters and murderers. Find them and name them. Expose it in the broad society and flyer it in the gated community if you can.
Once the blood on their hands starts to show they will want to escape the mess that they have created. They will be more constrained than before. Having to create appearances always caries a real price – a new standard to which the mental environment must conform... Expose expose expose and they will need to spend more resources than ever defending their image. And the more they spin the more obvious it becomes that they are spinning.
We’ve lived so long under the spell of hierarchy—from god-kings to feudal lords to party bosses—that only recently have we awakened to see not only that “regular” citizens have the capacity for self-governance, but that without their engagement our huge global crises cannot be addressed. The changes needed for human society simply to survive, let alone thrive, are so profound that the only way we will move toward them is if we ourselves, regular citizens, feel meaningful ownership of solutions through direct engagement. Our problems are too big, interrelated, and pervasive to yield to directives from on high.
—Frances Moore Lappé, excerpt from Time for Progressives to Grow Up