The author describes how the British self-help gurus are doing a booming business serving Britain's rich in order to help them cope with their conflicted and empty lives.
With the ongoing crisis of capitalism, corporate and political elites are now flocking to self-help consultants (like Smart and his friends) in a desperate bid to bring meaning to their otherwise predatory and destructive lives. In turn, in exchange for thousands of pounds, Smart and his congenial colleagues then help the ruling class feel good (or better) about leaching off the rest of society: while the corporate media preach confusion to the rest of us, misinforming us that the solutions to our very real problems actually lie within ourselves, and not within anything silly like socialism.These practitioners also seem to be doing well in the US judging by all the many programs in which they are featured on PBS--the US government mandated TV network devoted to information and cultural programs designed by and for the One Percent. And, for all those working wage slaves and unemployed, there is an abundance of TV programs on corporate media that provides them with religious gurus that essentially function the same way: keeping the masses thinking that the many problems they experience living in a capitalist society lie only within themselves, and the solutions likewise.