The Empire's new regime in Ukraine is recruiting the rich and super-rich to take over their top government offices. Obviously, this is an ancient practice--it's called "to the victor belongs the spoils". Of course, having been guided in their quest for power and wealth by their Western counterparts who appreciate the value of good public relations, they offer a nicer sounding justification:
It is hoped that their influence and self-interest in preventing further conflict could help curb separatist tensions among pro-Russian activists in the region.