Capitalist propagandists, having finally acknowledged the reality of the climate crisis, have now out of desperation changed their message to this: technology will save us (and our beloved system).
Technology will save the planet; at least, that’s the assertion. The claim is that capitalism, if allowed to flourish, will naturally lead to technologies that are more sustainable and cause less harm to the environment through market pressures. The sheer power of the human mind to innovate will be our redemption. Production can continue unabated, meanwhile our emissions and use of natural resources will decrease.
This is the idea of dematerializing the economy – or reducing the throughput of raw materials and energy into the system without decreasing the system’s output of goods and services. Basically, the economy will do more with less.