Capitalism is a ... constructed story, a collection of social perceptions that create a dominant world view. But that’s all it is—a world view.
It’s easy to see capitalism as a system external to ourselves, but it’s much harder to acknowledge the stories we carry inside of ourselves that create and reinforce the values that sustain it.In the rest of the article he attempts to do precisely that, and I think he is quite successful.
Transforming capitalism requires that we step outside of ourselves and examine our own roles objectively. That’s never easy, but it can help to look through someone else’s eyes.