Is a romantic partner a replacement for the community that people used to rely on to meet their material and emotional needs? Mitch Monsour thinks so; he points to the competitive and individualistic nature of our society, the way economic rationality gets enacted in the romantic arena, and the structural obstacles to real intimacy.Human beings are quintessentially social animals, and historically humans have received physical and emotional supports from a wide variety of sources within a community. Mansour argues, and provides evidence for, a phenomenon seen in US society of increasing isolation, both physical and psychological, with the result that romantic love is seen as the solution to isolation. This imposes an impossible burden on one's partner to provide the social supports that characterized earlier social relations.
Capitalist influences has also shaped this relationship by encouraging consumption by these partnerships and individualistic competition in general. The commodification of everything under capitalism interferes with supportive values even within the partnership. This influences how people enter the partnership "marketplace" with pronounced focus on how much a prospective partner person can provide a person in terms of wealth and status. People tend to be interested in what they can get out of a relationship which interferes with real intimacy. Thus, most relationships fail.