The author entertains us with an amusing interpretation of how the Russian word makes the American ruling class directorate crazy.
The corrosive psychological effect of “nyet” on the American hegemonic psyche cannot be underestimated. If you are supposed to think and act like a hegemon, but only the thinking part still works, then the result is cognitive dissonance. If your job is to bully nations around, and the nations can no longer be bullied, then your job becomes a joke, and you turn into a mental patient. The resulting madness has recently produced quite an interesting symptom.... The truth is, they are sick, deranged non-diplomatic warmongers. Such is the power of this one simple Russian word that they have quite literally lost their minds.