Maupin uses an historical context regarding the use of propaganda that justifies the rule of powerful social-economic ruling classes to their own populations. His take on Zuckerberg and his Facebook is that he is defending against ruling class pressure to increase the aggressive use of ruling class propaganda in order to prolong the life of Facebook. Because Zuckerberg knows history (according to Maupin), he knows that excessive disinformation can hurt his powerful profit machine and his virtual monopoly over social media.
Sections of the political establishment seem to be demanding that Mark Zuckerberg use his power to shut down speech they deem to be harmful, specifically speech that undermines the narratives of US foreign policy. And while Facebook has certainly done this on multiple occasions, certain powerful voices perceive some reluctance in this censorship and are quite angry about it.As the headline suggests, Maupin sees Zuckerberg's reluctance to these pressures as only temporary.
But the reality is, if Facebook becomes too strict and heavy-handed, those seeking alternative views will go elsewhere. This result would be far more damaging to both Zuckerberg and the political establishment in the long term.
(You may be interested in this RT video indicating that younger people are getting off of Facebook.)
(If this article was of interest to you, you might also find another article entitled "On TEDx, Gene Therapy, Profits, and Criminal Thinking" by Phil Butler from the same source.)